American rapper. Born and raised in Atlanta, Georgia, Harris is known as one of the pioneers of the hip hop subgenre trap music, along with fellow Atlanta-based rappers Jeezy and Gucci Mane. Harris signed his first major-label record deal in 1999 with Arista Records subsidiary LaFace. In 2001, he released I'm Serious, his solo debut and only album with the label, as well as formed the southern hip hop group P$C. Upon being dropped from Arista, Harris signed to Atlantic and soon co-founded his own label imprint, Grand Hustle Records, which he launched in 2002.