American rapper and actor. Born in Champaign, Illinois, Ludacris moved to Atlanta, Georgia, at age nine where he first began rapping. Starting out with a brief stint as a DJ, he formed his own record label, Disturbing tha Peace in the late 1990s, and his first album Incognegro. The album was repackaged and re-released for his major label debut Back for the First Time, after he signed with Def Jam Recordings. The singles "Southern Hospitality" and "What's Your Fantasy", became top 40 hits on the Billboard Hot 100 chart.